VISION.

We clear samples, promote songs, and protect our artists' catalogs from bad actors. Matching handles every layer of the business — licensing, distribution, brand partnerships, and legal protection — so our artists can focus entirely on their craft. We don't just sign talent. We invest in careers built to last.

Distributed via

Matching operates under Virgin Music Group — a sub-division of Universal Music Group, the world's largest music company. Through this partnership, our artists gain access to global distribution infrastructure, licensing networks, and promotional resources on a scale that independent labels alone cannot match.

Meet the Roster

FAQ

Frequently Asked.

Common questions from artists, partners, and rights holders. For anything else, reach out directly.

01 How do you handle false copyright claims or takedowns?

Through our partnership with major distributors including Virgin Music Group, Universal Music Group, and Sony, we have direct channels to challenge illegitimate claims at the source. When a release is flagged or contested, we do not pull the content offline during investigation — your music remains live and earning while we work on your behalf to dispute the claim, assert your ownership, and restore full rights. We treat every false claim as an attack on our artists' catalogs and respond accordingly.

02 What genres do you focus on?

Our roster is rooted in underground hip-hop, and that's where most of our experience and infrastructure lives. That said, we're genre-agnostic when it comes to signing — what matters to us is creative originality and a clear artistic vision. If an artist is building something that feels distinct and uncompromising, we're interested in the conversation regardless of genre.

03 How can I work with Matching?

The most direct path is traction: build genuine momentum on social platforms and break through with a record that moves the culture — when you do, we'll find you. If you already believe you've got the sound and the vision we'd recognize, send a demo or reach out by email with your strongest track. We listen to everything that comes in, but we only sign what aligns with what we're building.